By the numbers.
- 5+ yrsdesigning SaaS, enterprise and developer platforms
- 3product roles across SaaS, consulting and logistics
- LeadProduct Designer at Aortem, Jan 2025 – Aug 2026
- less onboarding friction
- 28%less onboarding friction
- higher task success
- 32%higher task success
- lift in feature adoption
- 30%lift in feature adoption
- more consistent UI from a shared component system
- 40%more consistent UI from a shared component system
- better conversion and retention
- 15%better conversion and retention
- higher engagement in core workflows
- 25%higher engagement in core workflows
Why work with me.
An AI product designer at home in complex products.
More than five years across SaaS, enterprise and developer platforms, now working remotely with teams worldwide.
Systems thinking from engineering.
I map people, data and constraints before changing a screen.
Built with engineering.
Designed inside real technical constraints, alongside engineering and QA.
Research and data in the loop.
Interviews, usability tests and analytics decide what changes.
Fluent in product and business.
Product management and marketing roles keep adoption in view.
Products I designed.
Three developer products from my time at Aortem. Scroll through each one, or open the full case study on Behance.
What I offer.
Product design first, with strategy and speaking alongside.
- 01
Design service
Product & UI/UX Design

5+ yrs/ designing SaaS, enterprise and developer platforms
Research-led design for SaaS and AI-enabled products, from first wireframe to a system engineers can build.
- 02
Business service
Product Marketing & Go-to-Market Strategy

15%/ better conversion and retention at Pathfinder Consulting
Positioning, product pages and launch messaging that match how the product really works.
- 03
Speaking
Speaking Engagements

Open/ to talks, panels and podcasts
Talks, panels and podcasts on AI, product design and building for complex systems. Invitations welcome.
Kind words.
[Client testimonial will be added here.]
[Client name]
[Client testimonial will be added here.]
[Client name]
[Client testimonial will be added here.]
[Client name]




