(Services)

Services.

Three ways I help founders and product teams: designing the product, sharpening how it reaches the market, and sharing what I’ve learned along the way.
A designer sketching app wireframes on a tablet with a stylus at a wooden desk
Photo: @alvarordesign on Unsplash (opens in a new tab)

[A] · Core practice

AI Product Design

End-to-end design for SaaS and AI-enabled products: from the first research question to a system engineers can build.

  • Product discovery

    Interviews, workshops and workflow analysis to find the problem worth solving.

  • UX/UI design

    Information architecture, interaction design and high-fidelity interfaces for complex, data-heavy products.

  • AI-enabled experiences

    Flows where people review, steer and trust what an intelligent system suggests.

  • Prototyping

    Clickable prototypes to test ideas with users before engineering time is spent.

  • Design systems

    Component libraries and tokens that keep multi-product suites consistent.

  • SaaS product design

    Onboarding, activation and core workflows for B2B and developer platforms.

A team reviewing data on a screen around a boardroom table
Photo: Beatriz Cattel on Unsplash (opens in a new tab)

[B] · Consulting

Product Strategy & Growth Consulting

A product designer's view of the business: where the experience is costing you users, and what to do about it.

  • Product audits

    A structured review of usability, flows and friction, with prioritised fixes.

  • Positioning

    Clarifying who the product is for and how it should be described.

  • Go-to-market & product marketing

    Aligning product pages and launch messaging with the product itself.

  • Market & growth analysis

    Competitor and market review to find growth opportunities in the experience.

A speaker on a stage addressing a large conference audience in a wide auditorium
Photo: @apellaes on Unsplash (opens in a new tab)

[C] · Open invitation

Speaking & Thought Leadership

I'm keen to join conversations about AI, product design and building for complex systems. If you host one, I'd like to hear from you.

  • Talks & webinars

    Designing products people trust when software starts making suggestions.

  • Podcasts & panels

    Product design careers, developer experience and designing for global audiences.

  • Workshops

    Hands-on sessions on discovery, prototyping and design systems for product teams.